Marketing in the age of the Prosumer

For the first time in a while I sat down and read a book. As a full-time working mom of two with a big commute, this was an accomplishment.  The book was called “Future Marketing.” As you can probably guess it wasn’t fiction but rather a futuristic look at how marketing is evolving. While my … Continue reading Marketing in the age of the Prosumer

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BRANDING: NOT JUST FOR CORPORATIONS

Trust me when I say that a little hard work upfront in brand development makes all the difference in the world. It’s a big process soup-to-nuts but with just a little organization you can be off to a quick start.